Ready to “Check Out?” UCHealth calls for a new way to celebrate Black Friday

UCHealth launches Black Friday Checkout initiative to encourage people to get off their phones on the day after Thanksgiving and spend device-free time with family and friends.
November 19th, 2018

In a recent survey of Coloradans, UCHealth found that 48 percent of those surveyed feel that social media has a negative effect on personal and family relationships, and 60 percent spend more than an hour on their mobile device every day. With some phones releasing new settings that notify users of their screen time, it’s no secret that mobile devices are increasingly seen as both a blessing and a curse.

UCHealth is creating a variety of activities on Black Friday to encourage people to log off and “check out” from their devices and social media to spend time with friends and loved ones. In its first year, UCHealth’s Checkout campaign will host events and activities for people to participate in on Black Friday helping them reconnect with the people they love. UCHealth will be going dark on all social media accounts on Black Friday as well and hopes the activities provide families with options other than screen time for bonding and having fun.

A photo of Chris Harris Jr., cornerback for the Denver Broncos.
UCHealth is creating a variety of activities on Black Friday to encourage people to log off and “check out” from their devices and social media to spend time with friends and loved ones. One of those activities is to play catch with Chris Harris Jr., Case Keenum and other Broncos at UCHealth Training Center.

“Before the Friday after Thanksgiving became Black Friday, a day now known for its shopping, the day was something to be thankful for: an extra day off school, one more day of football in the backyard, and an extra serving of leftovers with the people you love,” said Manny Rodriguez, UCHealth’s chief marketing and experience officer. “We want to help Coloradans bring Black Friday back as a day dedicated to spending time with family and being thankful for what we already have in each other.”

On November 23, UCHealth will sponsor numerous activities to help people Checkout and tune into their family and friends. A collection of Colorado athletes, sports teams and mascots including representatives from the Denver Broncos and Colorado Avalanche are partnering with select Checkout events to raise awareness of this initiative. Information on events and registration can be found here as well as some tips for how to “check out” and be present beyond the holidays. Video interviews from UCHealth experts are available at this link.

  • 11 a.m.: Free private screening of the movie Ralph Breaks the Internet at Cherry Creek AMC 8.
  • 11 a.m. – 2 p.m.: Community paint-by-number mural with local artist Kiri Jones in the 900 block from Curtis to Champa streets; hot chocolate and music at lunchtime!
  • 12:30 p.m. – 1:30 p.m.: Storytime at the Denver Center for the Performing Arts with David Lee Bruton Jr. prior to the afternoon performance of Corduroy and A Pocket.
  • 3:30 p.m. – 4:30 p.m.: Play catch at the UCHealth Training Center with Chris Harris Jr., Case Keenum and other Broncos players.
  • 12:30– 3 p.m.: Complimentary open skate session at Family Ice Arena in Centennial.

Former Denver Broncos’ safety and special teamer David Lee Bruton, Jr. said of his participation in UCHealth’s Checkout campaign, “I established Bruton’s Books to help kids become strong readers. Reading is a perfect way for parents to spend more time with their kids, and distractions like smartphones can get in the way of that so I’m proud to participate in the Checkout campaign and help encourage positive change.”

Experts emphasize that important health benefits can be achieved by taking a break from your mobile device. Spending too much time on your phone can compromise sleep, eyesight and even your mood. In fact, studies have shown:

“There is a detachment we feel when we’re on social media. Life is not meant to be lived on a screen,” said Dr. Carrie Landin, psychologist at the UCHealth Integrative Medicine Center. “We’re not experiencing things fully when we’re on our devices, and we don’t get the nonverbal cues that help us feel connected to others when we’re on a screen.”

After November 23, UCHealth will be sharing photos and video from these events to motivate and share tips for checking out, any time. Follow @UCHealth on social media and share photos after your day of play to keep the conversation going throughout the holiday season. UCHealth isn’t asking people to give up their screens completely – just to check out by taking a break and enjoying the simple things in life.

 

About the author

Paula Freund is the public relations manager for UCHealth and can be reached at 720.848.5809 or via email.