Manny Rodriguez is the chief marketing, experience and customer officer for UCHealth, a nationally recognized, nonprofit health care system with operating revenue of $6 billion and a workforce of more than 28,000 people. UCHealth includes 12 Colorado hospitals, with over 2,000 inpatient beds and more than 150 clinic locations in Colorado, southern Wyoming and western Nebraska. Mr. Rodriguez joined UCHealth in June 2015 and is responsible for overseeing brand, marketing, advertising, sponsorships, communications and patient experience.
A seasoned marketing executive with proven success, Mr. Rodriguez is an expert in brand positioning and building, consumer marketing, community marketing, and sports and entertainment marketing. At UCHealth, Rodriguez established sponsorships with the Denver Broncos, Colorado Rockies, Denver Nuggets, Colorado Avalanche and Colorado Mammoth. He launched a new brand for UCHealth, positioning the health system as patient-centered and innovative.
As chief experience and customer officer, Mr. Rodriguez focuses on enhancing the service and care that patients and family members experience in every interaction with UCHealth. He works closely with multiple departments at UCHealth and deploys innovative technologies and partnerships to enhance experience throughout the continuum of care.
Before joining UCHealth, Mr. Rodriguez served as senior vice president of marketing for Santander Bank where he oversaw the company’s brand, advertising and sponsorship teams. He built and launched a new brand for Santander in the United States. Mr. Rodriguez has also served as vice president of sponsorships, events and charitable giving for NRG Energy where he helped build one of the largest sponsorship portfolios in the energy industry. He has also served as vice president of marketing for Reliant Energy where he managed brand strategy, as well as external and internal marketing efforts.
Mr. Rodriguez has extensive background in healthcare marketing with more than 19 years in the pharmaceutical industry. He has held marketing positions with Johnson & Johnson, Schering-Plough, Abbott Laboratories, Bristol-Myers Squib and Forest Laboratories.
Actively involved in the Denver community, Mr. Rodriguez is a member of the boards of trustees of Denver Center for the Performing Arts and Boy Scouts of America-Denver Council, President of the CMO Club Denver Chapter, Denver Sports Advisory Committee, Deputy Chair of the 2026 World Cup Host City Bid Committee and he serves on the Board of the Colorado Rapids Youth Soccer Club. A leukemia survivor, Mr. Rodriguez does public/motivational speaking to raise awareness – and funds – for leukemia research and causes.
Mr. Rodriguez earned a bachelor’s degree in finance from Seton Hall University and a master’s degree in international business from Fairleigh Dickinson University.