Chief Marketing and Experience Officer
Manny Rodriguez is the chief marketing, experience and customer officer for UCHealth.
Mr. Rodriguez joined UCHealth in June 2015. He is responsible for overseeing brand, marketing, advertising, sponsorships, communications and patient experience. He is an expert in brand positioning and building, consumer marketing, community marketing, and sports and entertainment marketing. At UCHealth, Rodriguez established sponsorships with the Denver Broncos, Colorado Rockies, Denver Nuggets, Colorado Avalanche and Colorado Mammoth. He launched a new brand for UCHealth, positioning the health system as patient-centered and innovative.
As chief experience and customer officer, Mr. Rodriguez focuses on enhancing the service and care that patients and family members experience in every interaction with UCHealth. He works closely with multiple departments at UCHealth and deploys innovative technologies and partnerships to enhance experience throughout the continuum of care.
Before joining UCHealth, Mr. Rodriguez served as senior vice president of marketing for Santander Bank where he oversaw the company’s brand, advertising and sponsorship teams.
Mr. Rodriguez has extensive background in health care marketing with more than 19 years in the pharmaceutical industry, having held marketing positions with Johnson & Johnson, Schering-Plough, Abbott Laboratories, Bristol-Myers Squib and Forest Laboratories.
Mr. Rodriguez is a member of the boards of trustees of Denver Center for the Performing Arts and Boy Scouts of America-Denver Council, president of the CMO Club Denver Chapter, Denver Sports Advisory Committee, deputy chair of the 2026 World Cup Host City Bid Committee and he serves on the Board of the Colorado Rapids Youth Soccer Club. A leukemia survivor, Mr. Rodriguez does public/motivational speaking to raise awareness – and funds – for leukemia research and causes.
Mr. Rodriguez earned a bachelor’s degree in finance from Seton Hall University and a master’s degree in international business from Fairleigh Dickinson University.