{"id":69839,"date":"2023-05-01T15:23:58","date_gmt":"2023-05-01T21:23:58","guid":{"rendered":"https:\/\/www.uchealth.org\/today\/?p=69839"},"modified":"2025-01-15T09:33:11","modified_gmt":"2025-01-15T16:33:11","slug":"colorado-rapids-new-day-kit-designed-to-raise-mental-health-awareness","status":"publish","type":"post","link":"https:\/\/www.uchealth.org\/today\/colorado-rapids-new-day-kit-designed-to-raise-mental-health-awareness\/","title":{"rendered":"Colorado Rapids\u2019 New Day Kit (beautifully) designed to raise mental health awareness"},"content":{"rendered":"
<\/div>
\"Colorado
Colorado Rapids winger Jonathan Lewis sports the Colorado Rapids\u2019 New Day Kit. UCHealth is partnering with the Rapids to increase mental health awareness in Colorado. Photos courtesy of the Colorado Rapids.<\/figcaption><\/figure>\n

Sometimes a jersey does more than just distinguish your team from the opponent. That\u2019s certainly the case with the Colorado Rapids New Day Kit<\/a>.<\/p>\n

Kit is soccer jargon for \u201cjersey.\u201d The New Day Kit is one special jersey. Conceived by the Major League Soccer club\u2019s leadership more than two years ago, its purpose is to raise awareness of the mental health crisis in Colorado.<\/p>\n

About 20%<\/a> of this state\u2019s residents live with a form of mental illness, the third-highest rate in the country. Colorado ranks last in the nation in access to care relative to the prevalence of mental illness. Suicide is the leading cause of death among 15- to 24-year-olds.<\/p>\n

\"The
The heart logo in the lower-left front of the kit represents the love \u2013 of soccer, our community, and our state \u2013 that unites us.<\/figcaption><\/figure>\n

\u201cThere\u2019s still a stigma around mental health, especially in sports, so we launched our campaign to reduce the stigma and get people involved with local organizations to help the conversation and bring the issue to the forefront,\u201d said Jordan Rothrock, the Colorado Rapids\u2019 senior director of Creative & Brand.<\/p>\n

UCHealth, the Rapids\u2019 jersey sponsor, is playing a role, Rothrock added, by \u201cproviding the Rapids with their expertise and resources to properly engage the community around mental health. Mental health is a big priority for UCHealth.\u201d<\/p>\n

Justin Ross, UCHealth\u2019s director of workplace well-being and a licensed clinical psychologist, says the New Day Kit \u2013 and, more broadly, UCHealth\u2019 s Ready. Set. CO<\/a> campaign \u2013 are opportunities to showcase mental health needs and challenges in the state.<\/p>\n

\u201cWe see this opportunity of partnering with the Rapids as a chance to motivate, educate, challenge, and inspire everyone in the state of Colorado to be at their very best \u2013 that means physical, emotional, and mental health.\u201d Ross said. \u201cBecause depression and anxiety are relatively common human experiences, we have an opportunity to openly discuss these concerns in order to educate and support one another.\u201d<\/p>\n

\"Denver
Denver street artist Pat Milbery co-designed the New Day Kit with adidas. The primary bluebird color and geometric design invoke power, positivity, and possibility, while the gold and fuchsia accents represent Colorado sunrises and sunsets.<\/figcaption><\/figure>\n

Colorado Rapids new kit more than a pretty shirt<\/strong><\/h2>\n

In addition to raising awareness, the Rapids\u2019 support of mental health extends to creating an online hub for mental health resources<\/a> and ways for fans to volunteer and donate to local organizations supporting the community\u2019s mental health needs. The club is also committing $25,000 to organizations supporting mental health in Colorado, including $10,000 to Mental Health Colorado<\/a>.<\/p>\n

To design the kit, the Rapids turned to former professional snowboarder turned Denver-based artist Pat Milbery<\/a>. The club had done a photo shoot with one of Milbery\u2019s \u201cLove This City<\/a>\u201d murals in the background. Milbery went on to create the mural in the northeast corner of DICK\u2019s Sporting Goods Park, and then to his working with adidas to create the first MLS jersey ever designed in collaboration with a local artist.<\/p>\n

\u201cI wanted the players to wear this jersey with the heart proudly because love unites us,\u201d Milbery said. The love of sport, love of our community, and the love we show ourselves when we remember that every day is a new day,\u201d Milbery said.<\/p>\n

The New Day Kit will serve as the club\u2019s \u201ccommunity kit\u201d for the 2023 and 2024 MLS seasons, with the team wearing it at select away matches as well as at the Rapids\u2019 upcoming May 27 home game at DICK\u2019s Sporting Goods Park against FC Cincinnati.<\/p>\n

The New Day Kit has been about much more than soccer fashion from the outset, Ross says. It\u2019s a symbol of a larger effort to address mental health in a proactive and sustainable way.<\/p>\n

\u201cThat\u2019s really the power of this partnership,\u201d he said. \u201cThey have an amazing platform, UCHealth has an amazing platform, and when you put the two together, a lot of good can come from it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Sometimes a jersey does more than just distinguish your team from the opponent. That\u2019s certainly the case with the Colorado Rapids New Day Kit. Kit is soccer jargon for \u201cjersey.\u201d The New Day Kit is one special jersey. Conceived by the Major League Soccer club\u2019s leadership more than two years ago, its purpose is to […]<\/p>\n","protected":false},"author":23,"featured_media":69841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[6],"tags":[113,9183,112,9187],"class_list":["post-69839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthy-living","tag-behavioral-health","tag-colorado-rapids","tag-mental-health","tag-readysetco"],"acf":[],"yoast_head":"\nColorado Rapids\u2019 New Day Kit designed to raise mental health awareness - UCHealth Today<\/title>\n<meta name=\"description\" content=\"Colorado Rapids' new kit and campaign aims to reduce mental health stigma and motivate people to bring the issue to the forefront.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uchealth.org\/today\/colorado-rapids-new-day-kit-designed-to-raise-mental-health-awareness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colorado Rapids\u2019 New Day Kit (beautifully) designed to raise mental health awareness\" \/>\n<meta property=\"og:description\" content=\"Colorado Rapids' new kit and campaign aims to reduce mental health stigma and motivate people to bring the issue to the forefront.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uchealth.org\/today\/colorado-rapids-new-day-kit-designed-to-raise-mental-health-awareness\/\" \/>\n<meta property=\"og:site_name\" content=\"UCHealth Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uchealthorg\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-01T21:23:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-15T16:33:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uchealth-wp-uploads.s3.amazonaws.com\/wp-content\/uploads\/sites\/6\/2023\/05\/01151408\/Jonathan-Lewis-Rapids-New-Day-Kiteee.jpg\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Neff, for UCHealth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uchealth\" \/>\n<meta name=\"twitter:site\" content=\"@uchealth\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Neff, for UCHealth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.uchealth.org\\\/today\\\/colorado-rapids-new-day-kit-designed-to-raise-mental-health-awareness\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uchealth.org\\\/today\\\/colorado-rapids-new-day-kit-designed-to-raise-mental-health-awareness\\\/\"},\"author\":{\"name\":\"Todd Neff, for UCHealth\",\"@id\":\"https:\\\/\\\/www.uchealth.org\\\/today\\\/#\\\/schema\\\/person\\\/da7733ff5562e48e55c027d111ee5911\"},\"headline\":\"Colorado Rapids\u2019 New Day Kit (beautifully) designed to raise mental health awareness\",\"datePublished\":\"2023-05-01T21:23:58+00:00\",\"dateModified\":\"2025-01-15T16:33:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.uchealth.org\\\/today\\\/colorado-rapids-new-day-kit-designed-to-raise-mental-health-awareness\\\/\"},\"wordCount\":722,\"publisher\":{\"@id\":\"https:\\\/\\\/www.uchealth.org\\\/today\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.uchealth.org\\\/today\\\/colorado-rapids-new-day-kit-designed-to-raise-mental-health-awareness\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/uchealth-wp-uploads.s3.amazonaws.com\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/05\\\/01151408\\\/Jonathan-Lewis-Rapids-New-Day-Kiteee.webp\",\"keywords\":[\"Behavioral health\",\"Colorado Rapids\",\"Mental health\",\"Ready. 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